Antarctica: The Samba Table
Isabela Albero
Campaign details
Brand owner: AmBevLead agency: AlmapBBDOBrand: AntarcticaCountry: BrazilIndustry Beers, lagers, stouts, ciderChannels used: Events and experiential, Mobile and apps, Other and ambient mediaMedia budget: $500k - $1 million
Executive summary
This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers. Antarctica Beer wanted to demonstrate that it cares about preserving the essence of Brazil's popular culture, and in Brazil nothing is more popular than...