Angostura 1919 packaging

This case study describes a packaging redesign by Angostura 1919, the rum brand, which sought to enhance its luxury positioning.

Angostura 1919 packaging

Agency: GoodClient: AngosturaBrand: Angostura 1919Category: Packaging: Branded drink

"Good were asked to deliver a new packaging solution that allowed me to achieve more volume, a higher shelf price and a lower cost of goods – the Holy Trinity of responsible design. They delivered this and much more – on time and under budget".

Brian Woods Sales and Marketing Director, Angostura Ltd

Executive summary

Angostura, based in Trinidad and famous for its unique bitters, is also one of the world's leading rum producers. Award-winning for their quality and taste...

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