Amazon's Fire phone: a smoke signal of things to come?

This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.

Amazon's Fire phone: a smoke signal of things to come?

Mark CurtisFjord

For years, Amazon has maintained that the success of its devices – such as the Kindle Fire tablet – depends not on the hardware, but on the services it provides.

This commitment to service thinking has just been amplified with the recent launch of the Amazon Fire phone. In a bold move, the digital powerhouse has set itself up for a much bigger opportunity, breaking new ground and turning the phone into a powerful services hub.

Amazon's Fire phone intends to bridge the gap between the...

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