Aman ki Asha: Hope for peace
Afzal Hussain
Campaign details
Brand owner: Jang Group (Pakistan)/The Times of India (India)Agency: Pirana AdvertisingBrand: Aman ki AshaCountry: India, OtherChannels used: Branded content, Events and experiential, Games and competitions, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print – general, unspecified, Public relations, Radio, Social media, Television, Word of mouth and viralMedia budget: 5 – 10 million
Executive summary
The dispute between Pakistan...