Adstats: Programmatic buying
The market for programmatic buying – the automated buying and selling of online display ads – totalled US$18.9bn across key markets in 2014, with 59% of this total (US$11.2bn) spent in the US, according to data from Magna Global. As programmatic becomes more established in other key markets, total spend is predicted to rise to US$47.8bn in 2018. Of the US spend, US$5bn can be accredited to the purchase of display inventory in 2014, with spend forecast to rise to US$6.2bn by 2019. Data from digital intelligence firm Adomic suggests fitness & weightloss brands are using programmatic...