Adelphi Research UK, Janssen & GMI/AllGlobal: What does gamification offer to healthcare research?

This article explains how 'gamification' was applied to healthcare research with doctors, finding that these principles improved engagement with surveys.

Adelphi Research UK, Janssen & GMI/AllGlobal: What does gamification offer to healthcare research?

Joanna Thompson, Paola Franco and Jon PulestonAdelphi Research UK, Janssen and GMI/AllGlobal

Summary

There has been much evidence to indicate that game mechanics can increase respondent engagement, reducing dropout and improving the quality of the outputs in consumer research.

In healthcare there is little evidence of successful practical implementation of gamification and some scepticism as to how it could be successfully applied in this more serious arena. We ran a unique experimental project with parallel traditional and gamified online surveys amongst a group of doctors to...

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