APREC: One note against cancer

This case study describes how French charity, the Alliance for Cancer Research (APREC), raised its profile and boosted the number of new donors.

APREC: One note against cancer

Publicis Conseil

What were the objectives for the creative work?

APREC (Alliance for Cancer research) is small French association led by Pr Victor Izrael, doing fundamental research against cancer. A few years ago, Pr Izrael helped personally Kylie Minogue to fight a breast cancer. After this personal experience, Kylie Minogue decided to become APREC godmother.

APREC doesn't benefit from any state helps and they can only rely on private donators to pay their researchers. Finding new donators is the only way APREC can maintain their actuals research programs and develop new ones.

In 2013, Pr...

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